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	<title>Jeremy Brandt &#187; CNN</title>
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	<description>Real Estate + Technology + Business</description>
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		<title>Real Estate News &#8211; Who can you trust?</title>
		<link>http://www.jeremybrandt.com/real-estate-news-who-can-you-trust/</link>
		<comments>http://www.jeremybrandt.com/real-estate-news-who-can-you-trust/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 11:56:04 +0000</pubDate>
		<dc:creator>Jeremy</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[foreclosure]]></category>
		<category><![CDATA[larry king]]></category>
		<category><![CDATA[short sale]]></category>

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		<description><![CDATA[Recently I did an interview with a magazine devoted to residential real estate investing on the topic &#8220;Who can you trust in real estate news? I highlighted my appearance on Larry King Live, where a supposed &#8220;real estate expert&#8221; made incorrect comments regarding the taxation of forgiven debt during a short sale.  Unfortunately, my interview]]></description>
			<content:encoded><![CDATA[<p>Recently I did an interview with a magazine devoted to residential real estate investing on the topic &#8220;<a title="Real Estate Investor News" href="http://www.cashoffer.com/news/personal_real_estate_investor_real_estate_news.asp" target="_blank">Who can you trust in real estate news?</a></p>
<p>I highlighted my appearance on <a title="Jeremy Brandt with Larry King" href="http://www.cashoffer.com/news/foreclosure_larry_king.asp" target="_blank">Larry King Live</a>, where a supposed &#8220;real estate expert&#8221; made incorrect comments regarding the taxation of forgiven debt during a short sale.  Unfortunately, my interview segment had completed and I was unable to correct the error before the end of the show.</p>
<p>Once the show was over, I called the producers but there wasn&#8217;t much they could do at that point.  Hundreds of thousands of home owners got bad information from a reputable source!</p>
<p>Another problem we&#8217;ve seen recently is the &#8220;<a href="http://en.wikipedia.org/wiki/Pay_to_Play">pay-for-play</a>&#8221; system that many magazines and web sites are using.  Most people expect a trade magazine or web site to provide industry information and trends based on expertise.  The issue arises with magazines force advertising in exchange for &#8220;news&#8221; coverage.  I&#8217;ve heard this many times in so many words: &#8220;We&#8217;ll do a cover story on your company if you buy $10,000 worth of ads from us&#8221;.</p>
<p>This creates a situation where the content is not driven by the industry, but by who is willing to buy advertising.  This isn&#8217;t illegal, but is <a href="http://en.wiktionary.org/wiki/disingenuous">disingenuous</a>.  Most readers would put much less weight on the articles and stories in a publication if they knew they were simply bought with ad dollars.  In the music industry this is called &#8220;<a href="http://en.wikipedia.org/wiki/Payola">payola</a>&#8221; and <span style="font-weight: bold;">IS </span>illegal.</p>
<p>The lesson is: <span style="font-weight: bold;">Always question everything you hear or read in the media!</span></p>
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