Business Plan Outline

It has been a while since I wrote a business plan from scratch.  Some friends and I have started a company that we believe has a huge amount of potential over the next 6 – 12 months to be a major player in the Internet Marketing arena.

Here is the basic outline of our business plan:

I.    Executive Summary
II.    Business overview
a.    Description of Business
b.    Company Goals
c.    Market Overview
d.    Management Team
e.    Competitive landscape
f.    Strengths/Weaknesses
g.    Key Differentiators
III.    Products
a.    Products offered
b.    Pricing structures
c.    Future products
IV.    Marketing Plan
a.    Market overview
b.    Target customer
c.    SWOT Analysis
d.    Marketing strategy
V.    Financials
a.    Sources of financing
b.    Income Statements
i.    12 month projections (monthly)
ii.    3 year projections (quarterly)
iii.    5 year projections (yearly)
c.    Cash Flow
i.    12 month projections (monthly)
ii.    3 year projections (quarterly)
iii.    5 year projections (yearly)
VI.    Technology
a.    Software development
b.    Infrastructure
c.    Patentable technology

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