Entrepreneurs

Accelerator Program Launch

For the past year I’ve had the pleasure of serving as President of the non-profit Entrepreneurs’ Organization Dallas Chapter, and it has been a pleasure meet and learn from so many amazing and successful entrepreneurs in the Dallas / Fort worth area!

This year, we are launching an exciting new program called Accelerator!

If you are an entrepreneur, do you remember when you first started your company?

I do.

And I remember having to learn everything as I went, from from accounting, sales, and managing people, to strategy and defining my mission/vision & values. I made a lot of mistakes, and at each step, I tried to find mentors to guide me through the process so I could learn from their mistakes and grow my company faster.

My membership in Entrepreneurs’ Organization (EO) largely serves that function now, and has provided more real-world business education than any MBA could.

This is why we are starting Accelerator. To give early stage entrepreneurs the foundation to quickly grow their companies to over $1 million in annual revenue so they contribute more to the local & global economy, have a greater chance of long-term success, and qualify to join Entrepreneurs’ Organization for continued growth and learning.

Accelerator is part of our EO Mission – To Engage Leading Entrepreneurs to Learn and Grow – and is only for those individuals who are committed to company growth and are willing to dedicate the time, effort and learning required to do so.

This program is by entrepreneurs, for entrepreneurs, and affords participants the unique experience of learning from, and connecting with, the world’s most influential entrepreneurs.

ACCELERATOR FAST FACTS

  • Accelerator is a program of Entrepreneurs’ Organization
  • Applicants must have gross revenue of $250k to $999k in the previous 12 months, and be a founder or majority owner of their company
  • This program is non-profit, and entirely funded by sponsors and Accelerator participants
  • Only 30 applicants are accepted each year, with a focus on those dedicated to company growth
  • This is an annual program with 3 years of curriculum. The expectation is that within 24-36 months a participant will graduate to over $1 million in revenue and exit the program
  • The program consists of:
    – Monthly accountability group meetings made up of 4 participants and an EO mentor
    – Quarterly learning days focused on Strategy, Sales, People and Finance
  • This curriculum is best of breed, and was selected by the U.S. State Department for their “Entrepreneurs for a New Beginning” program

HOW TO GET INVOLVED

There are many ways to get involved and support the Accelerator program!

  1. Mentor – if you’re an EO member, share your entrepreneurial expertise and experience with early stage companies
  2. Nominate – do you know an early stage entrepreneur who wants to grow?  nominate them for membership
  3. Support – give back to the entrepreneurial community by sponsoring Accelerator
  4. Apply – apply to be a participant in the Accelerator Program
  5. Attend – if you are an EO member, attend the Accelerator learning days!
  6. Follow – we’ll be blogging about the process and participants, listen in as we tell the stories of success!

Join me on this exciting journey, and I promise you will be inspired, learn a lot, and grow along with the rest of us!

Jeremy Brandt
CEO, 1-800-CashOffer, FastHomeOffer.com
2010/11 – EO Dallas Chapter President
2011/12 – Accelerator Program Champion

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Wasted Marketing & the $20k Phone Call

Do you spend thousands of dollars on marketing and then waste the interaction it creates?

I run a company that spends a lot of time and money connecting home sellers with real estate professionals.  One of our biggest struggles is convincing real estate agents and investors to treat every phone call, every lead, as if it had $50,000 attached to it.

Especially in small businesses, we tend to get back to people “when it’s convenient” – well, that doesn’t work in the Internet world, where 50 of your competitors are 1 click away and ready to respond faster and better than you are.

And you may not even know it’s happening – most customers won’t say “someone else called me back before you did, so I’m working with them” – they just won’t call you back at all, leaving you to wonder what happened.

In the Internet economy – the research shows that if you take more than 15 minutes to get back to any new prospect who contacts you via a your web site, or a lead who fills out a form, or someone who leaves you a phone message – your chances plummet of ever working with them at all.

That’s something to think about when spending thousands of dollars or more each month trying to reach qualified customers.

Seth Godin (marketing genius and author) has a great post on his blog about this – and how letting an employee who isn’t amazing at customer service answer the phone can waste all your marketing dollars…

The $20,000 phone call

When a homeowner decides to put his house on sale and calls a broker…

When he calls the moving company…

When a family arrives in town and calls someone recommended as the family doctor…

When a wealthy couple calls their favorite fancy restaurant looking for a reservation…

Go down the list. Stockbrokers, even hairdressers. And not just people who recently moved. When a new referral shows up, all that work and expense, and then the phone rings and it gets answered by your annoyed, overworked, burned out, never very good at it anyway receptionist, it all falls apart.

What is the doctor thinking when she allows her neither pleasant nor interested in new patients receptionist to answer the phone?

– Seth Godin

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