Real Estate Tech #1 – Duplicating Lead Information

How do you get your leads?

If you have a web site (almost all agents and investors do) that you collect leads from (why do you have a web site if you aren’t collecting leads?), how do you receive that information?

Most people it seems have the home owner fill out information on their web site, which sends them an email, where they re-enter the information into their contact management software (if you aren’t using this, more on that later).

This is a waste of time!  Once information is in once place, you should never have to re-enter it somewhere else.  Almost all contact management software has a function to import information from a web site or email (ACT!, Goldmine,, etc. can all do this).

I’ve spoken with investors who have full time staff members that spend their entire day collecting information from property owners and entering it into the computer.  If you have a smaller operation, how much of your time is wasted with entering data, instead of marketing, buying, or selling?

Lastly, if you do not have a web site you are missing out on a huge opportunity.  Home owners spend 10 – 30 minutes each entering their information at our web site – Fast Home Offers.  With 4,500 people contacting us every month, that is 2,250 HOURS each month we might spend if we took all of the calls directly – that is almost 15 full time staff members!

Where are you duplicating information?  Find out and commit to stop wasting time!

Real Estate Tech – Introduction

Are using technology to it’s fullest in your real estate (or any) business?

It seems that real estate – especially at the agent and individual investor level – is a market that uses technology the least and could benefit the most from it.

Many investors are are the “just get it done” type.  They will repeat a task over and over without taking a step back to critically think about the process and how it might be done more efficiently.

Over the next few weeks I’ll be posting various tips on how to combine the use of technology with your business.  If you implement these tips, they could save your hours of wasted time.

Some areas I’ll cover:

  • Why your file cabinets should be mostly empty
  • Are all your leads going into your computer, or a stack of paper?
  • Are you entering your leads into your computer, or is the seller?
  • How fast can you put together a purchase contract, warranty deed, or lease contract? (hint – if it is longer then 30 seconds to a few minutes, you are wasting a LOT of time)
  • Do you know how effective your marketing is?
  • Could you tell someone the content and date of every conversation you’ve ever had with a homeowner or tenant?
  • Could you easily direct mail every home owner in a 10 block radius of a zip code who has owned their house for more then 10 years, doesn’t live in it, and has a property older then 15 years?

Keep checking back, I’ll post something every few days.

Real Estate Investor Marketing: Blind Offers

Today our company made 150 offers on listed properties in specific neighborhoods in the Dallas / Fort Worth area. 

Using technology and automated processes we were able to make all these offers in 15 minutes.

The Criteria:

– On the market for over 60 days
– Listing price has been lowered
– In specific zip codes
– Offer price was 55% of the listed price
– No price cap
– Sight unseen

Of the 150 offers, we have had quite a few "no way" responses and a couple the are interested in selling.  We will post our purchase rate (we expect to close 1-2 homes).

Cost of marketing:  $0.00

Business or Hobby?

Is your real estate venture (or mortgage company, or insurance company, or church, or …) a business or a hobby?

Do you have a business plan?
Do you have defined goals?
Do you have a plan on how to reach those goals?
Is what you do every day based on the goals?
Do you know how to find any document you need within a few minutes?
Do you spend more time working ON your business or IN your business?
Do you do what only YOU can do, and delegate the rest?
Are you proactive?
Do you have a process for everything you do?

If not, you are probably running your business more like a hobby then a true business.

If you have a business, or are thinking of starting a business I highly recommend you read and follow The E-Myth, by Michael Gerber. The principles in this book will help you run your business (no matter what size) more efficiently – which will make your more profitable and give you the ability to grow faster and more smoothly.

I have applied many of the principles in this book, and it has made a significant difference in how we operate and what we do.

Lease Option Law Signed – TEXAS

Friday, Governor Perry signed into law House Bill 1823 which makes it nearly impossible to do a lease option in the state of Texas (see previous post).

We are currently investigating ways around this law, but you would be wise to understand exactly what your obligations and risks are if you decide to lease a house with an option tied to it.

Excellent list of the new rules by Attorney Steve Tiemann
Text of HB1823

Steve Jobs Commencement Speech at Stanford

Excellent read.

– Slides from the presentation –

Thank you. I’m honored to be with you today for your commencement from one of
the finest universities in the world. Truth be told, I never graduated from
college and this is the closest I’ve ever gotten to a college graduation.

Today I want to tell you three stories from my life. That’s it. No big deal.
Just three stories. The first story is about connecting the dots.

I dropped out of Reed College after the first six months but then stayed
around as a drop-in for another eighteen months or so before I really quit. So
why did I drop out? It started before I was born. My biological mother was a
young, unwed graduate student, and she decided to put me up for adoption. She
felt very strongly that I should be adopted by college graduates, so everything
was all set for me to be adopted at birth by a lawyer and his wife, except that
when I popped out, they decided at the last minute that they really wanted a
girl. So my parents, who were on a waiting list, got a call in the middle of the
night asking, “We’ve got an unexpected baby boy. Do you want him?” They said,
“Of course.” My biological mother found out later that my mother had never
graduated from college and that my father had never graduated from high school.
She refused to sign the final adoption papers. She only relented a few months
later when my parents promised that I would go to college.

This was the start in my life. And seventeen years later, I did go to
college, but I naïvely chose a college that was almost as expensive as Stanford,
and all of my working-class parents’ savings were being spent on my college
tuition. After six months, I couldn’t see the value in it. I had no idea what I
wanted to do with my life, and no idea of how college was going to help me
figure it out, and here I was, spending all the money my parents had saved their
entire life. So I decided to drop out and trust that it would all work out OK.
It was pretty scary at the time, but looking back, it was one of the best
decisions I ever made. The minute I dropped out, I could stop taking the
required classes that didn’t interest me and begin dropping in on the ones that
looked far more interesting.

It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in
friends’ rooms. I returned Coke bottles for the five-cent deposits to buy food
with, and I would walk the seven miles across town every Sunday night to get one
good meal a week at the Hare Krishna temple. I loved it. And much of what I
stumbled into by following my curiosity and intuition turned out to be priceless
later on. Let me give you one example.

Reed College at that time offered perhaps the best calligraphy instruction in
the country. Throughout the campus every poster, every label on every drawer was
beautifully hand-calligraphed. Because I had dropped out and didn’t have to take
the normal classes, I decided to take a calligraphy class to learn how to do
this. I learned about serif and sans-serif typefaces, about varying the amount
of space between different letter combinations, about what makes great
typography great. It was beautiful, historical, artistically subtle in a way
that science can’t capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten
years later when we were designing the first Macintosh computer, it all came
back to me, and we designed it all into the Mac. It was the first computer with
beautiful typography. If I had never dropped in on that single course in
college, the Mac would have never had multiple typefaces or proportionally
spaced fonts, and since Windows just copied the Mac, it’s likely that no
personal computer would have them.

If I had never dropped out, I would have never dropped in on that calligraphy
class and personals computers might not have the wonderful typography that they

Of course it was impossible to connect the dots looking forward when I was in
college, but it was very, very clear looking backwards 10 years later. Again,
you can’t connect the dots looking forward. You can only connect them looking
backwards, so you have to trust that the dots will somehow connect in your
future. You have to trust in something–your gut, destiny, life, karma,
whatever–because believing that the dots will connect down the road will give
you the confidence to follow your heart, even when it leads you off the
well-worn path, and that will make all the difference.

My second story is about love and loss. I was lucky. I found what I loved to
do early in life. Woz and I started Apple in my parents’ garage when I was
twenty. We worked hard and in ten years, Apple had grown from just the two of us
in a garage into a $2 billion company with over 4,000 employees. We’d just
released our finest creation, the Macintosh, a year earlier, and I’d just turned
thirty, and then I got fired. How can you get fired from a company you started?
Well, as Apple grew, we hired someone who I thought was very talented to run the
company with me, and for the first year or so, things went well. But then our
visions of the future began to diverge, and eventually we had a falling out.
When we did, our board of directors sided with him, and so at thirty, I was out,
and very publicly out. What had been the focus of my entire adult life was gone,
and it was devastating. I really didn’t know what to do for a few months. I felt
that I had let the previous generation of entrepreneurs down, that I had dropped
the baton as it was being passed to me. I met with David Packard and Bob Noyce
and tried to apologize for screwing up so badly. I was a very public failure and
I even thought about running away from the Valley. But something slowly began to
dawn on me. I still loved what I did. The turn of events at Apple had not
changed that one bit. I’d been rejected but I was still in love. And so I
decided to start over.

I didn’t see it then, but it turned out that getting fired from Apple was the
best thing that could have ever happened to me. The heaviness of being
successful was replaced by the lightness of being a beginner again, less sure
about everything. It freed me to enter one of the most creative periods in my
life. During the next five years I started a company named NeXT, another company
named Pixar and fell in love with an amazing woman who would become my wife.
Pixar went on to create the world’s first computer-animated feature film, “Toy
Story,” and is now the most successful animation studio in the world.

In a remarkable turn of events, Apple bought NeXT and I returned to Apple and
the technology we developed at NeXT is at the heart of Apple’s current
renaissance, and Lorene and I have a wonderful family together.

I’m pretty sure none of this would have happened if I hadn’t been fired from
Apple. It was awful-tasting medicine but I guess the patient needed it.
Sometimes life’s going to hit you in the head with a brick. Don’t lose faith.
I’m convinced that the only thing that kept me going was that I loved what I
did. You’ve got to find what you love, and that is as true for work as it is for
your lovers. Your work is going to fill a large part of your life, and the only
way to be truly satisfied is to do what you believe is great work, and the only
way to do great work is to love what you do. If you haven’t found it yet, keep
looking, and don’t settle. As with all matters of the heart, you’ll know when
you find it, and like any great relationship it just gets better and better as
the years roll on. So keep looking. Don’t settle.

My third story is about death. When I was 17 I read a quote that went
something like “If you live each day as if it was your last, someday you’ll most
certainly be right.” It made an impression on me, and since then, for the past
33 years, I have looked in the mirror every morning and asked myself, “If today
were the last day of my life, would I want to do what I am about to do today?”
And whenever the answer has been “no” for too many days in a row, I know I need
to change something. Remembering that I’ll be dead soon is the most important
thing I’ve ever encountered to help me make the big choices in life, because
almost everything–all external expectations, all pride, all fear of
embarrassment or failure–these things just fall away in the face of death,
leaving only what is truly important. Remembering that you are going to die is
the best way I know to avoid the trap of thinking you have something to lose.
You are already naked. There is no reason not to follow your heart.

About a year ago, I was diagnosed with cancer. I had a scan at 7:30 in the
morning and it clearly showed a tumor on my pancreas. I didn’t even know what a
pancreas was. The doctors told me this was almost certainly a type of cancer
that is incurable, and that I should expect to live no longer than three to six
months. My doctor advised me to go home and get my affairs in order, which is
doctors’ code for “prepare to die.” It means to try and tell your kids
everything you thought you’d have the next ten years to tell them, in just a few
months. It means to make sure that everything is buttoned up so that it will be
as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy where
they stuck an endoscope down my throat, through my stomach into my intestines,
put a needle into my pancreas and got a few cells from the tumor. I was sedated
but my wife, who was there, told me that when they viewed the cells under a
microscope, the doctor started crying, because it turned out to be a very rare
form of pancreatic cancer that is curable with surgery. I had the surgery and,
thankfully, I am fine now.

This was the closest I’ve been to facing death, and I hope it’s the closest I
get for a few more decades. Having lived through it, I can now say this to you
with a bit more certainty than when death was a useful but purely intellectual
concept. No one wants to die, even people who want to go to Heaven don’t want to
die to get there, and yet, death is the destination we all share. No one has
ever escaped it. And that is as it should be, because death is very likely the
single best invention of life. It’s life’s change agent; it clears out the old
to make way for the new. right now, the new is you. But someday, not too long
from now, you will gradually become the old and be cleared away. Sorry to be so
dramatic, but it’s quite true. Your time is limited, so don’t waste it living
someone else’s life. Don’t be trapped by dogma, which is living with the results
of other people’s thinking. Don’t let the noise of others’ opinions drown out
your own inner voice, heart and intuition. They somehow already know what you
truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth
Catalogue, which was one of the bibles of my generation. It was created by a
fellow named Stuart Brand not far from here in Menlo Park, and he brought it to
life with his poetic touch. This was in the late Sixties, before personal
computers and desktop publishing, so it was all made with typewriters, scissors,
and Polaroid cameras. it was sort of like Google in paperback form thirty-five
years before Google came along. I was idealistic, overflowing with neat tools
and great notions. Stuart and his team put out several issues of the The Whole
Earth Catalogue, and then when it had run its course, they put out a final
issue. It was the mid-Seventies and I was your age. On the back cover of their
final issue was a photograph of an early morning country road, the kind you
might find yourself hitchhiking on if you were so adventurous. Beneath were the
words, “Stay hungry, stay foolish.” It was their farewell message as they signed
off. “Stay hungry, stay foolish.” And I have always wished that for myself, and
now, as you graduate to begin anew, I wish that for you. Stay hungry, stay

Thank you all, very much.

Book Review: Freakonomics

Steven D. Levitt: Freakonomics : A Rogue Economist Explores the Hidden Side of Everything

I finished this book a few weeks ago and it was hard to put down. For those of you that aren’t familiar, Steven Levitt is an economist that has a knack for looking at the world in a different way. He easily turns the conventional wisdom on its head on topics ranging from crime and abortion to the KKK and real estate agents. According to statistics, your child is 100 times safer in a house that has a gun in it, then a house with a swimming pool (that should make for some interesting conversation!)

Of interest to those in real estate, is a study that shows agents keep their personal homes on the market for an average of ten days longer and sell for 3 percent more then those they list for others.  Remember, you agent is just like everyone else, and usually has their own interests in mind (selling your house quickly at any price) before yours (selling your house for the most money).

House Bill 1823 – Lease Options in Texas

See THIS POST if you are looking for more information – this law was signed.

Texas House Bill 1823 has passed the the full senate and is now on Governor Rick Perry’s desk waiting to be signed.  Unless he vetoes this bill by Sunday, it will become law automatically.

What does this mean for Texas investors?

– Lease options will untenable in Texas. – Why?

  • A lease option becomes an executory contract (contract for deed).
  • You will have to give 30 days notice before enforcing a remedy in the event of a late lease payment
  • You are disallowed the forfeiture of any option consideration (payment) because of a late lease payment.
  • This bill retroactively allows a lessee/purchaser to cancel land rescind a lease option contract if it is discovered that the property was platted or subdivided incorrectly
  • Although this Bill allows a “purchase money loan” on the property:
    • It requires the permission, acceptance and acknowledgment by any underlying lender of egregious privacy issues surrounding the loan;
    • It makes any violation a deceptive trade practice;
    • It places egregious requirements on Lease Options, while not affecting transactions of greater significance (i.e., Wrap-Around mortgages)
  • This bill is potentially unconstitutional because it creates "an alienation on property", provides for retroactivity, and causes a restraint on trade.

This bill is part of a systematic process of some in the real estate community to make it very difficult for investors to continue to operate their businesses.  If we continue to allow these types of bills to pass unopposed your livelihood will become more and more threatened. 

If you are a Texas resident, please contact Gov. Rick Perry today and voice your concern over this egregious bill.

FAX: (512) 463-1849
Phone: (512) 463-2000

Office of the Governor
P.O. Box 12428
Austin, TX 78711-2428

Preferably send something on company letterhead that is well thought out, concise, and professional.

LeadFeed – RSS leads from Fast Home Offers

We recently launched RSS feeds at Fast Home Offers.  This allows investors all over the world who purchase leads from us to view them via 3rd party products like Bloglines or FeedDemon (my new favorite).

After our press release and email to current subscribers the response was as expected.  About 30% “This is great, exactly what we need” and 70% “what is RSS, how does this work, why do I need it?”.  Obviously I need to do a better job of educating our customers on new products (not everyone knows what a BLOG is!).

This launch was precipitated by the very large amount of email that bounces back to us from SPAM and Junk Mail  filters – both on individual computers and at the service provider level (aside – when is email going to get fixed? It is becoming almost useless for marketing anymore).

To view the RSS feeds and subscribe (leads are by state right now) visit LeadFeed.

We are always looking for ways to increase our ability to serve real estate investors.